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City Fruit .org
Crafting the 'refreshed' brand book
Rebranding a non profit organization to refresh their logo, typography, color representation, mobile/web interactions.
The company inspires many to save the flora & fauna in the Seattle community - I have tried to reflect that essential strong feeling.
Defining a brand is all about capturing the emotions and amplifying the right ones.
I try to keep it a free flowing process of understanding, empathy, gathering creativity and then crafting it.
It starts by understanding the needs of the business. Empathizing with stakeholders. Gathering the personal touch from everyone. And finally bringing it all together with multiple mocks + iterations.
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